In this post, I am going to show you the proven 5 step Keyword Research Blueprint.
Today, you are going to learn exactly how to find best keyword for your business.
All of your competitors are using the same old approach of searching random keyword in the research tool – No wonder, with this approach they will find generic keywords with insanely high competition.
Now over the years we have developed this Keyword Research Blueprint that works really well. Especially this will help you uncover the keywords that your competitors doesn’t know about.
STEP 1: IDENTIFY YOUR CUSTOMER PERSONA
This is the step that most people skip and it hurts them. So What does “identifying customer persona” actually means –
Let me explain you with my example, in my case, most of my customer’s/ reader’s are Digital marketing Agency or people looking to rank up their website.
Keywords like SEO Training, SEO Courses, SEO Coaching are what normally people of my industry (my competitors) use to target the customers. However I’ve discovered that dozens of keywords that my target customers typed into Google that were related to my products and had nothing to do with SEO Training.
Keywords like On Page SEO, List Building, How to get more traffic, SEO tools are the keywords we target and get huge organic traffic.
That’s the Power of keyword research based on your Customer persona. For this, all you need to do is to say my customer is x. For instance- if you run an online flower shop, you might say my customer is a bride getting ready for her upcoming wedding.
Now that you have identified your customer persona. It’s time to find topics that your customer is interested in which leads us to the next step in the Keyword Research Blueprint.
STEP 2: FIND CUSTOMER’S TOPIC
How to find such Topics? Go to the websites and portals where your target customer hangs out online, then look for topic they tend to discuss.
Once you identify where your target customer hangs out, it’s time to keep an eye on the topics that are important to them. Dig out the internet to find atleast 5 topics that your target customer talked about in online cummunities.
Now, It’s time to drill down into finding keywords.
STEP 3: KEYWORD IDEA GENERATION
Here are my 4 favorite tactics for finding untapped keywords that the competitors does’nt know about.
1. Google Suggest
2. Quora – It’s a massive community of people that ask and answer questions on every topic. All you need to do is search for your topic in quora & see which keyword tends to show up.
3. Our next tactic for finding keyword is to use Reddit – It’s also a massive community that discuss every topic under the sun from pets to politics.
To use it, simply head over to Reddit & search for your topic. When you find a thread on your topic, keep an eye out for words & phrases that tends to come up again & again.
4. Google’s Searches “Relate to Feature” – Search your keyword in google & scroll down to bottom of the results. Google then show you other searches that are related to the keyword you just put in. These are usually excellent long tail keywords that you can target with your content.
You can also use wikipedia to get some amazing keyword ideas.
Now that you have the list of potential keywords, it’s time to choose the best from the list.
How? – Move on to 4th Step
STEP 4: ANALYZING EACH KEYWORD COMMERCIAL INTENT
What if your site shot on top of google for your targeted keyword and you started getting tons of traffic.
Is that enough? – NO
Maybe the people searching for that keyword may not have much to spend your product, which in turn makes it very difficult for you to monetize that traffic. That’s why we need to pay very close attention to a keyword’s commercial intent.
Commercial Intent simply means how likely someone searching for a given keyword is looking to buy from you.
Here is how to find out if your keyword has a high commercial intent or not?
Head over to Google Keyword Planner then take a look at the suggested bid column. This shows you how much advertizers are spending in adwords for a single click from this keyword.
Obviously, higher the suggested bid, the more valuable the keyword is.
STEP 5: SEARCH VOLUME & KEYWORD TREND
Google shows you the average keyword searches – Which is extremely unhelpful search volume range. So how you can see how many people searched for your keyword?
There are 2 freemium tools that can get the job done:-
1. SEM Rush – Type the keyword in the searchbox and it will show you the number of searches that keyword gets every month.
2. Kwfinder – Similar tool to check the keyword stats.
Before you decide a keyword, I would recommend on last Bonus Step.
BONUS STEP – This step is completely optional, but in m y experience it helps you find the absolute best keyword for your business – Look into your keyword growth in Google Trends. Check if your is growing in popularity or which of the keyword is trending.
That’s all from the 5 steps keyword research blueprint. If you follow it, you should have a handful of excellent keywords that you can use. Once you have these keyword, it’s just a matter of creating content and optimized around those terms.