4 Day DIGITAL MARKETING WEBINAR
This is the right place if you are looking for the practical knowledge of digital marketing.
Highly beneficial for Students, Business Owners & Job Seekers.
Topics Covered
CREATION
Website Development
- Designing & Development on WordPress Platform.
- Posts & Pages of a Website
- Categories & tags
- Themes & Plugins
- Layout and Structure
- Hosting & Domain Buying
“ULTIMATE RESULT”
3 types of websites you will be able to create: E-commerce portals, Company Profile & Blogging Website.
Creative Designing
- How to Create Creatives for Social Media?
- Decide best size for social media
- Create Newsletter for Email Marketing
- Use CTA words in Creatives
- Blogs and Content Creation
Social Media Presence
- Facebook Pages, groups, shops & more.
Google Business Account
- Google Business account is used for the small and medium size businesses for targeting local customers.
PROMOTION
Email Marketing
- Promotional campaigns
- Event announcements
- List Building
- Subject Lines, Sender Names & Body structures.
Social Media Marketing
- Facebook Ads Manager
- Instagram for Business
- Linkedin Promotions
- Youtube Marketing
SEO
- On page & Off Page SEO
- Inbound & Outbound Linking
- Backlinking
- Meta tags
- Keywords & Key phrases
- Image & Content Optimization
- Google search Console
- Mobile Search Optimization
Search Engine Marketing
- Google Adwords
- Search & Display Campaigns
- Target Audience
- Bids, CPC & CTR
Content Marketing
- Content writing
- Blog’s Creation
- Lead generation through potential content.
- Strategies for content marketing
- Right keywords for content marketing
ANALYTICS
Google Analytics
- Integration of Google Analytics
- Creation of tracking links
- Uses, Benefits & Features of Google Analytics.
- Scope of data available on Google Analytics.
Google Adsense
- Monetizing of content.
- Creating different types of Ads.
- Integration of Adsense codes on Website.
- Best Ad spaces for better RPM, CTR & CPC
Keyword Research Planning
- Selection of Best Keywords
- Use of Keyword Research Tools
- How to find best selling keywords?
WHY IS IT IMPORTANT FOR YOU?
STUDENTS
If you really want to stand out from your peers in this industry, earning your digital marketing certification online will help considerably.
Digi Vidya specialist program offers practical courses to prepare you for the digital marketing world, which can help make you industry-ready from day one.
JOB SEEKER
Digital Marketing has a lot to offer when it comes to students or job seekers.
Segments like Social Media, content writing, E-mail marketing, lead generation, SEO/SEM, Data analysis, designing, etc. give opportunities to the job seekers to make flourishing career in the field of digital marketing.
ENTREPRENEUR
Digital marketing allows startups to reach new clients and develop relationships at a fraction of the cost of traditional marketing.
Digital marketing will not only help you generate interested leads or record sales, it will also increase your potential customers’ engagement with your brand.